A few months ago, Al Nassr Football Club has announced a new partnership with Mohamed Yousuf Naghi Motors, the official BMW importer in Saudi Arabia. The deal, which lasts until 2027, makes BMW the club’s…
Last week, Formula 1 driver Kevin Magnussen announced that he will join the BMW M Motorsport team for the 2025 season. Magnussen steps away from Formula 1 after a decade-long tenure and 185 Grand Prix…
This holiday season, BMW is blending nostalgia and innovation with a festive campaign that pays tribute to its past while looking ahead to its electric future. The 2024 Christmas film, titled “Das Geschenk” (The Gift),…
The BMW 3 Series has long been a benchmark in the luxury sedan segment, blending performance, design, and innovation. Now, as the 3 Series gears up for its eighth generation, the G50—alongside its all-electric sibling,…
The BMW M54 engine, produced between 2000 and 2006, is widely regarded as one of the brand’s most reliable and versatile straight-six engines. Its simplicity, durability, and performance have earned it a legendary status among…
We joined the KITH, BMW M, and BMW USA team in Miami for Art Basel week, where Ronnie Fieg’s KITH unveiled their latest collaboration with BMW. The event took place at the iconic 1111 Lincoln…
During an International Media event in South Carolina, I had the chance to get behind the wheel of the updated 2025 BMW iX Facelift. This wasn’t your typical test drive—the car is still a pre-production…
BMW’s upcoming iX3 Neue Klasse SUV (codename NA5) is inching closer to its big debut, and new spy shots give us the clearest look yet at this fully electric model. Spotted during testing in Hungary,…
The Toyota Supra is going out with a proverbial bang by using BMW’s beefiest B58 engine to date. Available only in Europe and Japan, the A90 Final Edition is the most potent Supra to ever…
BMW Motorrad is expanding its Heritage lineup with the introduction of the BMW R 12 S, a modern reinterpretation of the legendary R 90 S that first turned heads in 1973. A true tribute to…
