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Horatiu Boeriu

Horatiu Boeriu is an automotive entrepreneur, journalist, and the founder of BMWBLOG, one of the most recognized independent BMW media outlets in the world. He oversees all aspects of the publication — editorial direction, content strategy, advertising, partnerships, and product management — making BMWBLOG a go-to destination for BMW enthusiasts globally. Before launching BMWBLOG, Horatiu earned a Bachelor of Science in Computer Science from the University of Illinois at Chicago, where he developed a strong foundation in digital products, engineering, and startups. He then spent six years as a management consultant at Ernst & Young, advising Fortune 500 companies on digital strategy and transformation across Media & Entertainment and Consumer Internet sectors — experience that shaped how he built and scaled BMWBLOG into a full media operation. His passion for BMW cars sparked the launch of BMWBLOG in late 2000, one of the earliest single-brand automotive magazines on the internet. A hands-on enthusiast himself, Horatiu has owned a range of BMWs over the years, including the E30 318i, E46 325i, E90 335i, X3, 1M, and i3.

The Rare Jeff Koons BMW M850i Gran Coupe Now Available in Munich for $435,000

The exclusive Jeff Koons BMW M850i Gran Coupe is up for sale in Munich for €390,000, offering a unique blend of high-performance and striking Pop Art design. With only 99 units ever made, this limited-edition car boasts a meticulously hand-painted exterior and a powerful 4.4-liter V8 engine. Learn why this ultra-rare model is both a collector's dream and a smart investment.

The Rare Jeff Koons BMW M850i Gran Coupe Now Available in Munich for $435,000

Podium Breakthrough: BMW M Hybrid V8 Claims Second Place in Fuji

BMW M Motorsport made history with its first-ever podium finish in the FIA World Endurance Championship at Fuji Speedway. The #15 BMW M Hybrid V8, driven by Raffaele Marciello, Dries Vanthoor, and Marco Wittmann, secured a second-place finish after an exciting race filled with drama for Toyota and Ferrari. Discover the details behind BMW’s breakthrough performance.

Podium Breakthrough: BMW M Hybrid V8 Claims Second Place in Fuji

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BMW Slashes 2024 Forecast Amid Global Challenges

BMW lowers its 2024 profit forecast due to a recall affecting 1.5 million vehicles with faulty brakes and sluggish demand in China. The German automaker anticipates significant warranty costs and delivery delays, projecting profit margins of 6-7% instead of the previously forecasted 8-10%. Learn how these challenges are impacting BMW's global performance.

BMW Slashes 2024 Forecast Amid Global Challenges

Podcast: Let’s Talk BMW M5 Weight!

The 2025 BMW M5 G90 sets a new benchmark not just for power but also for weight, coming in at 5,390 pounds. In this podcast episode, we explore the implications of its increased weight, the impact of the hybrid system, and whether the M5 G90 has sacrificed too much of its agility in the pursuit of performance.

Podcast: Let’s Talk BMW M5 Weight!