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Horatiu Boeriu

Horatiu Boeriu is an automotive entrepreneur, journalist, and the founder of BMWBLOG, one of the most recognized independent BMW media outlets in the world. He oversees all aspects of the publication — editorial direction, content strategy, advertising, partnerships, and product management — making BMWBLOG a go-to destination for BMW enthusiasts globally. Before launching BMWBLOG, Horatiu earned a Bachelor of Science in Computer Science from the University of Illinois at Chicago, where he developed a strong foundation in digital products, engineering, and startups. He then spent six years as a management consultant at Ernst & Young, advising Fortune 500 companies on digital strategy and transformation across Media & Entertainment and Consumer Internet sectors — experience that shaped how he built and scaled BMWBLOG into a full media operation. His passion for BMW cars sparked the launch of BMWBLOG in late 2000, one of the earliest single-brand automotive magazines on the internet. A hands-on enthusiast himself, Horatiu has owned a range of BMWs over the years, including the E30 318i, E46 325i, E90 335i, X3, 1M, and i3.

Why the 2025 BMW 550e Touring Is the Hybrid Wagon You Need to Know About

The 2025 BMW 550e Touring combines hybrid power with advanced technology, featuring a total output of 489 horsepower and an electric range of up to 56 miles. With the addition of the Level 2 Highway Assistant for hands-free driving up to 85 mph and new Active Lane Change functionality, this plug-in hybrid wagon is both practical and tech-forward. Though unavailable in the U.S., it’s set to make waves in global markets.

Why the 2025 BMW 550e Touring Is the Hybrid Wagon You Need to Know About

2024 BMW M135 Review: Fun to Drive but Controversial Looks

The 2024 BMW M135 xDrive balances performance and practicality, remaining a standout in the hot hatch segment despite BMW's push toward EVs. With the M Technology Package enhancing its handling, we dive into how this hatchback holds up on both backroads and the Autobahn. Explore the full driving experience, design updates, and whether it justifies its price tag.

2024 BMW M135 Review: Fun to Drive but Controversial Looks

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BMW Welt Shutting Down for Five Weeks in 2025—Here’s What You Need to Know

BMW Welt Munich will close for five weeks in early 2025 for extensive renovations, affecting vehicle collections and visitor access. A digital vehicle consultation service will be available during the closure, and exciting events like the Bavarian Sports Prize and candlelight concerts will take place before renovations begin. Find out what to expect when BMW Welt reopens with a fresh new look in February 2025.

BMW Welt Shutting Down for Five Weeks in 2025—Here’s What You Need to Know

Rendering: 2027 BMW i3 Touring Electric Wagon

Discover the future of electric wagons with the 2027 BMW i3 Touring, built on the Neue Klasse platform. This revolutionary EV offers a sleek design, cutting-edge technology like iDrive 10, and the practicality BMW Touring models are known for. With upcoming M variants, the i3 Touring is set to redefine luxury and performance in the EV market.

Rendering: 2027 BMW i3 Touring Electric Wagon

BMW M Team RLL’s Historic 1-2 Finish at Indianapolis

BMW M Team RLL secured a historic 1-2 finish at the Indianapolis 6-hour IMSA WeatherTech SportsCar Championship. Philipp Eng and Jesse Krohn led the BMW M Hybrid V8s to victory after a rain-soaked race, marking the team’s first win of the season. Read how strategy, skill, and precision helped BMW achieve this breakthrough in the GTP class.

BMW 1 Series to Feature Iconic Glow Kidney Grilles from 2025

The 2025 BMW 1 Series (F70) is set to debut with an exciting new feature—the Iconic Glow kidney grilles, previously reserved for luxury models like the 7 Series. Available from March 2025 as part of the Innovation Package, this illuminated grille adds a striking visual element to BMW’s compact lineup, making the 1 Series stand out both day and night. Discover how BMW is bringing luxury design to the compact segment.

BMW 1 Series to Feature Iconic Glow Kidney Grilles from 2025