Why the BMW XM Struggled — And What a New XM Would Need to Succeed
The BMW XM was built to be an ultra-luxury M flagship, yet slow sales tell a different story. Should BMW take another shot — and what would a new XM have to get right?
The BMW XM was built to be an ultra-luxury M flagship, yet slow sales tell a different story. Should BMW take another shot — and what would a new XM have to get right?
BMW is rumored to upgrade the B48 to the B48TĂś3 for the 2027 3 Series, improving efficiency, response, and hybrid performance.
BMW’s new iX3 introduces Symbiotic Drive, a hands-off Level 2 system approved under DCAS that blends driver input with advanced automation.
BMW’s China-made 2026 iX3 will launch with a Momenta-developed “Level 2+” system tuned for local traffic conditions.
A camouflaged M2 at BMW’s M Festival in China previews a new Track Package with upgraded aero, suspension, and street-legal performance.
BMW opened its Munich operations for Responsibility Days 2025, showing how the plant, workforce, and training programs are preparing for the Neue Klasse.
BMW is recalling 2000–2001 X5 models because some vehicles may contain Takata PSDI-4 air bag inflators installed as replacement parts.
The original BMW X5 was shaped not in Munich but in California, where BMW Designworks defined its proportions, stance, and identity and helped launch the modern X lineup.
BMW explains how its design team is adapting to new tools, digital interfaces, and customer expectations as it enters the Neue Klasse era.
Thousands of BMW fans gathered in Chengdu for the world’s largest M Festival, celebrating performance and passion.
A day drive through Japan in the MINI John Cooper Works Convertible and the Cooper S — from downtown Tokyo to Hakone Turnpike