Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW USA Models Facing MSRP Increases Starting January 2025

BMW USA Models Facing MSRP Increases Starting January 2025

BMW enthusiasts in the U.S. will see slight price increases on certain models as the automaker adjusts its MSRP (Manufacturer’s Suggested Retail Price) starting January 2025. The modest 1 percent increase will primarily impact a…

BMW CEO Speaks On The Neue Klasse and the Next Decade of Innovation

2025 MINI Cooper Convertible Stuns in Pantone Mocha Mousse

2025 MINI Cooper Convertible Stuns in Pantone Mocha Mousse

New York City recently hosted a colorful collaboration as MINI USA partnered with Pantone to unveil the Pantone Color of the Year 2025: PANTONE 17-1230 Mocha Mousse. The event, held on December 5, featured the…

The First-Ever Electric BMW M3: Teased by BMW M

The First-Ever Electric BMW M3: Teased by BMW M

BMW M is ramping up excitement for its electric future with a sneak peek at what seems to be the all-electric Neue Klasse M3. Following teasers of the driving dynamics of their electric M3 test…