the ultimate driving machine

BMW's long-running slogan means something very different today.

By Steven Paul • April 10, 2026

Dan Creed, Marketing VP for BMW of North America, recently sat down with Jennifer Rooney of Forbes to discuss BMW’s 2012 marketing plan.

By Misha Nikolich • March 2, 2012

Here is the comeback video of BMW's "Ultimate Driving Machine" advertising campaign.

By Horatiu Boeriu • January 9, 2012

Live webcast from BMW booth at the New York Auto Show. Please join us

By Horatiu Boeriu • April 1, 2010

Interview with Jack Pitney on BMW Ultimate Driving Machine tagline and Joy campaign

By Horatiu Boeriu • Updated: September 23, 2021 • Published: March 13, 2010

Probably one of the most recognizable slogans amongst car manufacturers around the globe, BMW's "The Ultimate Driving Machine" tag line,

By Joey Babs • November 4, 2009