Dan Creed, Marketing VP for BMW of North America, recently sat down with Jennifer Rooney of Forbes to discuss BMW’s 2012 marketing plan. In August 2011, BMW named NY-based Kirshenbaum Bond Senecal + Partners (KBS+P)…
Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years. BMW’s new ad agency, Kirshenbaum…
Please join us today, Thursday, April 1st, at 2:30 EST (1:30PM CST, 11:30AM PST) for a webcast live from the BMW booth at the 2010 New York Auto Show. Our host Josh Lewis will chat…
“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate…
