Fifty Five years of “Freude am Fahren”: The quintessential BMW slogan
We take a look at the fifty-five year history of BMW's "Freude am Fahren" (Sheer Driving Pleasure) slogan and how it came about.
Sheer Driving Pleasure
We take a look at the fifty-five year history of BMW's "Freude am Fahren" (Sheer Driving Pleasure) slogan and how it came about.
