Electrification is the next frontier of luxury. Ever-changing emissions regulations are turning V12 engines into obsolete fossils and luxury car makers need to adapt. Thankfully, electrification actually does two things for luxury brands; it gets…
Rolls-Royce has repeatedly said that going electric will fit the brand more than any other in the world for a couple of simple reasons. Customers of the Goodwood-based manufacturer are used to being chauffeured around…
There is very little known about the electrified future of Rolls-Royce, but one thing is certain: All the BMW Group brands will join the electric movement. And while Rolls-Royce has been quiet about their plans,…
BMW Group CEO Oliver Zipse confirmed today that the luxury brand Rolls-Royce will launch a mass production all-electric model. “At Rolls-Royce, electric driving will soon define a new form of luxury,” Zipse said today. The…
Rolls-Royce has confirmed a long time ago that their line-up will go fully electric in the future. Although we love the V12 engines they currently use, regulations will make them impossible to use after a…
The next Rolls-Royce Ghost is not a ghost anymore, pun intended. The second generation of the extremely popular Rolls luxury car is currently being tested around the world before its introduction in 2020. Currently, the Rolls…
On the eve of the 2018 New York Auto Show, British luxury maker Rolls-Royce spoke to the media about the possibility of a future electrified Rolls-Royce. “At the end of the day, we are also…
Torsten Müller-Ötvös, CEO of Rolls Royce, says the company has scraped any plans to build a production version of the experimental 102EX electric Phantom. The electric Rolls just returned to based after a world tour…
102EX (Phantom Experimental Electric), returned to the Home of Rolls-Royce Motor Cars in West Sussex, England this week following completion of its global test programme. Since it was unveiled at the Geneva Motor Show on…
Rolls Royce stays busy at the 2011 Geneva Motor Show by breaking the stereotype of high-end luxury cars. The Goodwood-based company revealed to the world their first electric vehicle. In a concept form, the one-off…
