There’s been a lot of speculation lately about what will become of the joint ventures set up by BMW, in collaboration with Daimler, in a couple of key segments related to mobility. Most recently it…
Earlier this year BMW and Daimler announced a joint effort in the field of smart urban mobility under the name of FreeNow. This new app allows users to call a car and get to their…
BMW is mulling on the idea of offering a ride-sharing program for its motorbikes and scooters fleet to get around congested cities. “This is definitely an option, but we haven’t found the solution for the…
For a brand that prides itself on being the Ultimate Driving Machine, BMW is investing a lot of money in apps and services that enable people to get around without actually driving. After working with…
BMW board member Peter Schwarzenbauer told Germany’s Spiegel Online that he could envisage expanding its DriveNow car-sharing operation to include a ride-sharing element which will compete with the likes of Uber and Lyft. Schwarzenbauer didn’t…
