Online sales are gaining traction, but brick-and-mortar stores remain hugely important for the BMW Group. So much so that the German luxury brand is pouring money into a new corporate identity it intends to roll…
In case you’re unfamiliar with the “Retail Next” concept, it is marketing speak for a revamped dealership experience that BMW is currently rolling out in many parts of the world. The latest showroom to benefit…
BMW is putting the finishing touches on a showroom overhaul in the United States with a fresh design concept. To be rolled out globally, Retail Next is going to be implemented at around 25 locations…
BMW is putting the finishing touches on a showroom overhaul in the United States with a fresh design concept. To be rolled out globally, Retail Next is going to be implemented at around 25 locations…
