BMW has been partnered with Michelin for a long time. The French tire brand has supplied tires for high-performance BMWs for as long as most of us can remember. And for good reason, too. Michelin…
The BMW i4 M50 gets a new OEM tire – the Pirelli P Zero Elect. These ultra high performance tires (UHP) are engineered specifically for electric vehicles and will be different than those on the…
Apart from making cars without internal combustion engines, the automotive world has other issues as well when it comes to curving CO2 emissions. The increase in new-car demand and the increased production numbers every car…
Pirelli tire maker announces today that a total of 78 original equipment homologations have been tailor-made for the latest versions of the BMW 8 Series Coupe, Gran Coupe, and Convertible. The luxury gran tourer will…
The new BMW M5 is getting ready to be delivered to customers around the world and, after what we saw earlier today, there’s going to be a shortage of tires in certain areas of the…
Alpina and Pirelli presented this week an individual version of the Ultra High Performance tire P Zero that was tailor-made for the German manufacturer. According to Pirelli, this tire was developed precisely according to the…
The Alpine White BMW M6 Coupe is probably one of the finest sports cars you can purchase today. It features a contemporary – albeit clean – exterior design, alongside with power and performance to boot….
Pirelli has unveiled the “HighwayZERO” marketing campaign to promote the company’s P Zero All Season Plus tire. The new site will feature “gaming style” interactive features so users can interact with three videos showcasing the…
Goodyear BHO3 concept tire is for it to charge up an electric car’s battery while moving on the road by processing the heat generated and transform in electric
If you live in parts of the world where the snow falls and love to get the most out of your BMW year-round, it means you need two sets of tires: summer/high-performance rubbers and winter…
