BMW’s unveiling of the Vision Neue Klasse concept at the IAA Mobility in Munich was followed shortly by an official confirmation about an all-electric M3 being in the works. It’s slated to arrive in the…
BMW sparked a lot of controversy last year when it rolled out a heated seats subscription for certain models. It took the shape of a monthly fee to activate the function even though the hardware…
The rise of electrified cars depends on the customers’ demand. Yet, the issue is that customers are more often than not worried about the infrastructure for electric vehicles. That’s a problem that companies like BMW…
According to some pundits, the new face of the 4 Series Coupe doesn’t fit in the typical BMW patterns. But what are those patterns exactly? Take a look throughout BMW’s history and you’ll quickly notice…
On 1 January 2018 Pieter Nota will join the Board of Management of BMW AG and head the division responsible for sales and brand BMW as well as aftersales for the BMW Group. Following the…
