MINI
The MINI brand is getting an exciting new lineup in the next year or so. It was timely, then, that we got the opportunity to chat with Oliver Heilmer, Head of MINI Design. We learned…
Steven Paul / May 19, 2024
MINI
MINI is updating the iconic Cooper model pretty heavily for 2025. The new Aceman model and the brand’s larger Countryman model (which enters its fifteenth year and third generation of production for 2025) will see…
Steven Paul / May 9, 2023
MINI
Being a designer at MINI might seem like an easy job since you can’t move away from the well-known formula too much. On the other hand, it’s tricky to keep a car’s styling fresh in…
Adrian Padeanu / June 13, 2022
MINI
At this year’s edition of the Festival of Speed (FoS), MINI will auction a one-off model created by Oliver Heilmer, Head of MINI Design, and his team for the wedding a few weeks ago of Meghan,…
Horatiu Boeriu / July 11, 2018
MINI
MINI Design Chief Wants Brand to Remain Authentic, Even in EV Era
by Gabriel Nica
/ Date: January 11, 2018
MINI
BMW is working on a couple of key changes in its design teams, to make sure the BMW Number One > Next strategy delivers on all the promises that were made when initially announced. In…
Gabriel Nica / June 1, 2017
News
On 1 August, Oliver Heilmer will step into the role of President of Designworks, a wholly owned subsidiary of the BMW Group. This will see him move from the Interior Design team at BMW Automobiles…
Horatiu Boeriu / August 1, 2016
News
Since 1 August 2013 there have been a number of personnel changes within the BMW Group Design team. Adrian van Hooydonk is in overall charge of BMW Group Design, which embraces all the Group’s brands,…
Horatiu Boeriu / September 20, 2013
5 Series
BMW USA releases a new series of videos featuring the designers of the new and highly successful BMW 5 Series. Since its introduction last year, the new F10 5 Series have posted an impressive record…
Horatiu Boeriu / April 11, 2011