BMW M started teasing its first-ever fully electric vehicles just a few weeks ago, building hype for the launch of the BMW M3 Electric (codename ZA0) in 2027. Unlike the M3, which will be available…
After a decade at the helm of BMW’s Supervisory Board and two terms as BMW CEO, Norbert Reithofer will step down in 2025. At 68 years old, Reithofer has guided BMW through pivotal moments, including…
In 2025, BMW will usher in a new chapter in its storied history with the debut of the Neue Klasse. This new lineup of fully electric vehicles will take the company into the next decade…
This holiday season, BMW is blending nostalgia and innovation with a festive campaign that pays tribute to its past while looking ahead to its electric future. The 2024 Christmas film, titled “Das Geschenk” (The Gift),…
BMW M is gearing up to revolutionize its high-performance lineup of cars with a foray into electrification. In a new YouTube series titled BMW M Electrified, the brand unveils insights into a new technology that…
BMW’s upcoming iX3 Neue Klasse SUV (codename NA5) is inching closer to its big debut, and new spy shots give us the clearest look yet at this fully electric model. Spotted during testing in Hungary,…
BMW Plant Steyr kicked off production of next-generation electric motors back in September. Gen6 drivetrains are already being shipped to the new factory in Debrecen, Hungary. It’s where the first Neue Klasse model will hit…
In April 2024, the BMW Group and Tata Technologies inked a deal to create a joint venture and develop software. They’re building an IT development hub in India by opening locations in Bangalore and Pune,…
If you’re an avid follower, you are aware we strive to find out everything happening within the gates of BMW’s HQ in Munich. However, we’ll admit images of a mysterious coupe completely surprised us when…
BMW’s new design philosophy embraces simplicity and boldness, combining minimalist surfaces with striking proportions that distinguish it from traditional automotive styling. This so-called “monolithic” approach represents a pivotal shift for the brand. It signals a…
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