MINI

MINI celebrates 15 years since the relaunch of the brand

Should BMW offer more customization options?

Should BMW offer more customization options?

BMW used to offer a somewhat a la carte options list, allowing customers to pick and choose most options specifically, without requiring them to purchase preset packages. BMW never reached the level of customization offered on…

Why is MINI so important to BMW?

Why is MINI so important to BMW?

When BMW first purchased the famous British marquee, MINI, there wasn’t much of an impact on either brand right away. MINI still produced cars that felt very typical of its brand heritage and there was…