MINI marketing

You can’t choose your family, they say. Actually, with MINI you can. As of today citizens of Berlin, visitors to the German capital and Facebook users worldwide can make their choice when MINI presents the…

MINI has officially kicked off the MINI Countryman Wanderlust campaign, an initiative that encourages fans from all over the world to get away from the everyday routine to discover something new and risk an adventure….

MINI releases one of their typical funky, fresh, hipster videos showcasing their continuously increasing family. The MINI lineup has now grown to four vehicles and a few others are in the pipeline, R59 Coupe, R58…

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing and with the right twist of humor. Last one, while…

Few car launches trigger as much excitement as a new MINI. That is why the iconic brand is hosting a celebratory VIP mini festival tonight in London where the grass-green carpet will be rolled out…

MINI’s  marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…