Back in February, as Valentine’s Day was approaching, MINI USA decided to start an online campaign, looking for the best love stories kicked off by a shared passion for the British brand. Basically, MINI was…
To celebrate the arrival of the new MINI Clubman, MINI Ireland went in search of the Ultimate Clubmen across the four Provinces of Ireland and surprised them with tickets to the Rugby World Cup Final….
A MINI, a DJ, a turntable and a disco globe light. The necessary ingredients to transform a new MINI Cooper into the smallest disco club in the world. BMW Romania takes the new MINI and…
A MINI can do more. It can win the Dakar Rally twice in a row. It can conquer more than 100 markets worldwide. But what about defying the laws of gravity and showing snowboarders how…
The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…
After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency. According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm,…
MINI USA releases a new commercial featuring new MINI John Cooper Works Coupe. Created in the usual funky and hipster way of MINI, the video ad comes as a challenge posed by the company to…
The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be…
Marketing Campaign Launches In Manhattan With A Rocket And Astronauts MINI USA announces the newest family member, the MINI Coupe, with a larger-than-life stunt in New York City 30-foot rocket, with the all-new MINI Coupe…
The “Another Day. Another Adventure.” international campaign will be launched to coincide with the world premiere of the new MINI Coupé at the IAA International Motor Show. MINI fans will be able to experience not…
