The fight for the title of the best selling premium brand is on in the US. After two strong quarters for BMW, Lexus is seemingly coming up fast from behind. The Japanese brand managed to…
“Mercedes-Benz prepares to go all-electric” is the name of a press release issued today talking about how the German luxury brand will launch three EV-only platforms in 2025. MB EA (from Mercedes-Benz Electric Architecture) will…
It’s not often that BMW and Mercedes-Benz partner up for anything. The two brands have been rivals for almost a century and, though they both respect each other, they’re constantly trying to one-up each other….
Selling cars online is not a new thing but it has been more of a niche offering so far, with few adopters going for it. Most people still prefer to walk into a dealership and…
BMW Happy Halloween: “This Halloween any car can dress up as its favorite superhero”. That’s the punchline used by the BMW USA Instagram account to cheekily troll their old-time rival – Mercedes-Benz. On the eve…
The battle in the luxury segment in the US is heating up even more as we’re getting closer to 2020. The crown is still over at BMW right now YTD, but things are definitely too…
It looks like rivalries no longer have a place in the automotive industry. The vast changes affecting the business and the rapid pace at which new technology is being demanded by the market is forcing…
Lexus is doing rather well this year in the US, sales growing steadily since January, the Japanese brand ever overtaking the current year-to-date leader in July. BMW may still hold the title for the most…
Every year, the people over at Kantar Millward Brown put together their BrandZ Top 100 Most Valuable Global Brands list, including the biggest companies from every possible field. Brands from the automotive realm are, of…
In the business world, rivalry is often associated with respect, and when it comes to that, the German automakers have proven to be good sports over the years. To bid farewell to Mercedes-Benz CEO Dieter…
