Meet the Designer Who Will Redefine BMW ALPINA’s Future
Former Polestar designer Max Missoni joined BMW to lead design for high-end cars and ALPINA, redefining the brand’s quiet luxury.
Max Missoni
From Hofmeister to Hypermodern: BMW’s Design Chiefs Speak Out
BMW design leaders discuss the Neue Klasse revolution, the end of classic styling, and how the Speedtop concept came to life.
From Polestar to BMW: Missoni’s Minimalist Revolution
Maximilian Missoni, former Polestar design head, takes the helm at BMW to lead design for their upper mid-size and luxury-class models, including ALPINA.
Inside BMW’s Bold Design Overhaul: Polestar’s Missoni Joins Forces with Heilmer to Lead the Next Era
BMW is undergoing a major design overhaul, led by the addition of Maximilian Missoni who will join Oliver Heilmer to lead the BMW design team
