Heart of Joy

How BMW M Is Shaping the Electric Sports Car Era

How BMW M Is Shaping the Electric Sports Car Era

BMW M is gearing up to revolutionize its high-performance lineup of cars with a foray into electrification. In a new YouTube series titled BMW M Electrified, the brand unveils insights into a new technology that…

What is the BMW Heart of Joy?

What is the BMW Heart of Joy?

“There is one more thing.” The iconic phrase of Steve Jobs echoed through the halls of Motorworld in Munich during the BMW Vision Neue Klasse presentation last week. Just before concluding the event, BMW’s CEO,…