This week’s spotlight fell on BMW’s 100th birthday celebration and on the new and highly visionary BMW VISION NEXT 100 concept. The exciting design and tech-driven project aims to show the future of mobility and…
Harald Krueger has had quite a year so far. In May, he took over the BMW reigns from Norbert Reithofer who ended his nine tenure as CEO. Fast forward to September and the Frankfurt Auto…
During his recent interview with ZEIT, BMW CEO, Harald Krueger, spoke about his recent collapse at the Frankfurt Auto Show and diesel technology. But he also spoke about the digitalization of the automotive industry and…
During a recent interview with ZEIT magazine, BMW CEO Harald Krueger spoke about several things, including his first public speaking of his fainting accident, and they spoke quite a bit about diesel engines, their importance…
BMW CEO Harald Krueger has returned to work after he spent most of last week recovering from his fatigue-related collapse on stage at the Frankfurt auto show. “He’s back at work and feeling 100 percent…
Harald Krüger, who has replaced Norbert Reithofer as BMW’s CEO starting this May, would like to turn BMW more towards the digital world and work on the brand appeal – the “digital cool factor.” Growing…
Ladies and Gentlemen! Before we begin, allow me to express some initial thoughts. There are still numerous challenges for our business development. Repeatedly, the Chinese experienced turbulent days on the mainland stock markets. The situation…
Manager Magazin is one of the leading German business monthly publications and in the last months has followed very closely the rise of Harald Krüger as the new CEO of BMW Group. The latest issue…
As previously announced, Harald Krüger assumed the role of Chairman of the Board of Management of BMW AG with effect from the end of today’s Annual General Meeting. Krüger, who holds an engineering degree, was…
The next ten years will be anything but easy; they may be the most critical ten years in BMW’s history
