Future Retail

BMW is planning to completely overhaul the way we buy cars, starting right here in the US. BMW North America opened its first pop-up boutique in Costa Mesa California last year, and plans to expand…

Last year, BMW opened a pop-up store in South Coast Plaza mall in Costa Mesa, California. The BMW Gallery was the first pop-store in the U.S. and it featured the i8 hybrid sports car. The…

In 2012 BMW has started a pilot of the ‘BMW Genius’ program. At the time, the pilot was conducted at 10 BMW dealerships who collectively employed 14 Geniuses, and produced an extremely high level of…

BMW is following of the steps of tech industry giant Apple by offering a new retail concept. Dubbed Future Retail, the idea kicked off with the opening of BMW’s first Brand Store in Paris. Each…