Codenames hold a special significance reserved for fervent BMW enthusiasts, as they delve into the realm of insider information. Of course, they are hardly a surprise for most of us, even though with BMW rarely…
This generation of BMW 1 Series isn’t exactly beloved. When BMW switch the 1 Series over from a hilarious, rear-wheel drive enthusiast car to a generic, front-wheel drive mobile, enthusiasts naturally weren’t very happy. However,…
The third-generation 1 Series (F40) came out in 2019, and while BMW’s modus operandi would tempt you into believing a Life Cycle Impulse is coming soon, that’s not going to be the case. Instead, the…
The lifespan of the current generation BMW 1 Series will be brief, deviating from the typical seven-year production cycle. The F40 1 Series will only have a four-year run before being replaced by an enhanced…
BMW’s electrification plans will also include entry-level models, according to BMW CEO Oliver Zipse. Speaking at an event hosted by Bosch, Zipse stated: “We are not leaving the lower market segment. Even if you consider…
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