MINI
For many years, the MINI brand has ran into a segment of its own, but in 2010 Audi has introduced the A1 premium compact vehicle to challenge the British-icon. Audi’s advocates and marketing gurus have…
Horatiu Boeriu / November 20, 2013
MINI
Born in Great Britain but at home all around the world, it is fitting that the new generation of the MINI should be presented in three cities on three continents over three days. First up…
Horatiu Boeriu / November 19, 2013
MINI
Today, the new F56 MINI had its world premiere at the Oxford plant in the UK. At a first glance one might say that the new MINI looks just like the old one, but a…
Horatiu Boeriu / November 19, 2013
MINI
The new MINI has made its worldwide debut today (18 November) at MINI’s UK production plant in Oxford and features all-new vehicle architecture , an evolutionary design and a range of new fuel-efficient engines to…
Horatiu Boeriu / November 18, 2013
MINI
The new MINI – the evolution of an icon
by Horatiu Boeriu
/ Date: November 18, 2013
MINI
The new MINI will be unveiled on November 18th and the company has begun a video teaser campaign. The MINI F56 will make its world debut at the Oxford plant. Under the hood, almost all…
Horatiu Boeriu / November 9, 2013
MINI
The production of the new MINI starts at Plant Oxford, England, Â in just a few weeks time and will be unveiled at the brand’s home on 18 November 2013. The launch campaign kicks off at…
Horatiu Boeriu / October 7, 2013
MINI
The new generation F56 MINI will be launched in two weeks at the 2013 Frankfurt International Auto Show. We have already seen the leaked photos of the MINI, followed by MINI’s own “spy photos” that…
Horatiu Boeriu / August 24, 2013
MINI
A new era of driving excitement, in-car-infotainment and premium quality in the small car segment is drawing ever closer. The new MINI will be unveiled on 18 November 2013, 107 years to the day since…
Horatiu Boeriu / August 7, 2013
MINI
More and more spy photographers emerge every day and car companies are trying to reinvent themselves when it comes to not only hiding the prototypes under heavy camouflage or simply changing their testing patterns and…
Horatiu Boeriu / July 3, 2013
MINI
The next MINI, dubbed F56, will make its debut next year at the Frankfurt Auto Show. A new front-wheel drive platform will be shared between the F56 MINI and a new family of FWD BMW…
Horatiu Boeriu / July 19, 2012