Can Heritage Hurt The BMW Brand?
Can heritage hurt the BMW brand? Do I really think there’s a tangible link between an 2013 F30 328i and a 1983 E21 320i?
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The success story of a global trendsetter: Five generations of the BMW 3 Series
Since debuting in the year 1975, more than 12 million customers worldwide have purchased a BMW 3 Series, even though the car cannot be associated with any typical customer segment. So the reasons for this remarkable success are manifold.
Exclusive Interview: James Clay, Owner of BimmerWorld
An interview with BimmerWorld Team owner James Clay as his team takes on the new challenge of the Continental Tire Sports Car Challenge!
