direct sales

BMW was among the first automakers to (temporarily) adopt direct sales. It happened in the first half of the 2010s when the i3 and i8 hit the market. Also known as the agency model, it…

Loved or loathed by brick-and-mortar dealers, direct sales have been in the planning stages at the BMW Group for years. However, the agency model is going to take a bit longer than planned for MINI…

In the planning stages since 2020, the BMW Group’s direct sales model will come into effect on January 1, 2024. At first, the agency model will start with the MINI brand in Italy, Poland, and…

The BMW Group will overhaul how it interacts with new customers by beginning to implement direct sales in Europe from 2024 with MINI. It’ll be gradually rolled out across the Old Continent, with Germany to…

Cutting the middleman gives the automaker more control in terms of pricing and better chances of earning a higher profit from the sale. Tesla has been doing it for years, with EV newcomers such as…

The agency sales model turns an automaker into a retailer that offers cars at a fixed price. With direct sales, the traditional dealership serves as the physical touchpoint with the buyer. Rather than getting a…