Stepping into the newly minted Santa Monica headquarters of BMW Designworks feels like entering a portal to the future. This design innovation studio, a subsidiary of the BMW Group, isn’t just about crafting sleek car…
BMW Group’s Designworks is expanding its footprint with a new location in Shanghai. The studio is positioned in the West Bund district and is being inaugurated this weekend as part of a wider array of…
Sitting down with Holger Hampf, President of BMW Designworks, and Adrian van Hooydonk, Design Director with BMW, we got some new insight into how things work over at Designworks. The design studio, the “architects of…
BMW recently marked its 50th anniversary by inviting us to its Designworks Studios in Los Angeles, California. The company also took the opportunity to showcase its new design lab, which is now located in Santa…
BMW’s Designworks is celebrating this month its 50th birthday. With locations in Los Angeles, Munich and Shanghai and clients from various industries, Designworks played an important role in the BMW’s history. It was here where…
Shanghai Studio of BMW Group Designworks gets a new director. According to a press release, Vanessa Chang will take over the design studio this month. Vanessa Chang has extensive experience working for the design industry…
BMW has been a long-time partner of golfing competitions, sponsoring several and even having its own Open. The 43rd Ryder Cup is no exception and the Bavarian company wanted to try something new for a…
It looks like BMW’s efforts in the field of sim racing are far from over. Initially, a lot of us thought that the push towards simulators took place this spring solely because we were stuck…
No matter how far we’ve come with technology, one of our species’ oldest dreams still seems impossible to attain: flying. The oldest stories passed on from generation to generation have been mentioning this deep desire…
Designworks, a BMW Group company specialized in coming up with innovative industrial designs, unveiled its latest creation today. Working with Taiwanese startup airline, Starlux, the BMW subsidiary unveiled the cabin design for the upcoming A321neo…
