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BMW Canada decided to use some of the launch footage of the new BMW M5 to promote the new sports sedan to its customers. That said, the M5 is now being shown on Canadian TV…

BMW made history when the M division was created. And this is not only reflected by the success of all the cars developed by the sub-brand but also by the fact that they made it…

When the F15 BMW X5 was launched, the Germans claimed ‘The Boss is Back’ and positioned their SAV as the biggest, meanest bad-boy in the segment, attributes which actually worked in its favor. Now that…

Even though BMW sales have gone up considerably in the last month, the company reporting a sales increase of 3.4 percent, the people over in the BMW USA HQ are still poised on increasing sales…

The new BMW M5 is getting its first commercials aired these days as the first cars are getting delivered across the country. It’s not like the new M monster needs any more marketing since everyone…

The recent Facebook / Cambridge Analytica scandal might’ve convinced some people to simply drop the popular app and erase their accounts. One of them was Elon Musk who, in a dashing move, deleted the Facebook…

The new BMW M5 is making headlines everywhere. After putting it through one of their instrumented tests earlier this year, the people over at Car and Driver were even as bold to claim that the…

The BMW M3 and its M4 brother were received with lukewarm feelings when launched back in 2014. The two cars did show a return to form for BMW in some ways but lacked the panache…

As BMW models are usually available in a palette of sober colors, a solution had to be found for those looking to make their car stand out and not willing to go through the ordeals…

The BMW i3 is now entering a new phase, the car receiving a well-deserved upgrade and facelift. Thanks to new batteries, the i3 now has a longer range than ever before while the i3S can…