Several news reports were mentioning a while back that the parent company of BMW’s Chinese joint-venture partners, Brilliance Automotive, is going through some tough times. The Huachen Group did end up going under, following a…
Car makers these days have to find ways to diversify their offerings a bit. Sales are slumping and the unhindered advancement of self-driving cars might pose an existential threat. Therefore, alternatives are needed. We know…
In business, whenever someone you’re teaming up with is in trouble, the same goes for you. For BMW, it happened a number of times, the most famous such situation coming in the 1970s, when Lamborghini…
Doing business in China is not really as simple as it may seem, especially if you’re not a Chinese company. The regulations in the Asian country usually demand you join forces with a local company…
As BMW is focusing more of its efforts on electric and hybrid models from here on out, the demand for batteries will rise exponentially. In order to make sure there won’t be a lack of…
