When it comes to the three German premium manufacturers – BMW, Audi and Mercedes-Benz – they all share similarities and deep differences in a wide array of fields. One of the most discussed differences between…
Today marks the market launch of BMW’s highly anticipated wireless charging solution for iPerformance cars. BMW has been talking about it for over a year, in anticipation of the launch of their new BMW 530e…
As BMW is focusing more of its efforts on electric and hybrid models from here on out, the demand for batteries will rise exponentially. In order to make sure there won’t be a lack of…
Keeping ahead of the curve in any field implies working on innovative new solutions. BMW and the Massachusetts Institute of Technology Self-Assembly Lab announced today the unveiling of a new type of material, the first…
In a dashing move for the automotive industry, BMW announced today that it has reached an agreement with the Chinese authorities, which gave the German brand the green light to go ahead and test its…
BMW has been part of the RETTmobil exhibition for years and for 2018 the Germans decided to unveil their take on how a BMW X3 would look like in Emergency Vehicle clothes. The X3 will…
When it comes to bringing out enticing commercials that spur you on and make you want to just go out, get in your car and drive, it looks like a very fine balance must be…
The LeMay Museum will be the host of the Heroes of Bavaria Collection starting this weekend, with iconic race cars from BMW’s Motorsport history to be displayed thanks to a collaboration with BMW Car Club…
BMW is announcing a new exhibition today, celebrating inspirational stories of women from around the world. “200 Women Who Will Change the Way You See the World” is a free photo exhibition designed to provoke…
BMW is changing the way it’s doing business and that will become more apparent in the following years. The German company realized that personal ownership of cars might not work in the future and an…
