BMW’s latest instructional video is likely to spark controversy since it focuses on subscriptions necessary to unlock certain features for a limited amount of time or permanently. The new X1 is used to show how…
BMW made big headlines recently, and not in a good way, for its micro transaction business model for certain options. Essentially, BMW’s new subscription-based payment option for certain car features came under fire, for being…
One of the biggest stories in the automotive world this week revolved around BMW subscription model for certain features. The week kicked off with a report from the South Korean market which turned out to…
One of the biggest new features that many automakers implemented in the last decade is the over-the-air update. Essentially, automakers wanted customers to be able to update their car remotely, from their driveways. However, as…
