BMW Group Cuts 2026 Profit Guidance as China Sales Drop
EBIT margin guidance slashed to 1-3% as China combustion sales fall and BMW accelerates its cost-cutting program.
EBIT margin guidance slashed to 1-3% as China combustion sales fall and BMW accelerates its cost-cutting program.
In the first four months of 2026, BMW registrations in Europe were up by 1.1% to 267,075 cars, well ahead of its main rivals.
Even before i3 order books open, BMW is happy to report a massive spike in demand for electric cars in Europe during the first quarter of 2026.
The most affordable crossover leads the sales charts for the first quarter of the year, ahead of major changes coming in 2027.
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A soft April hides a strong year -- and Mercedes' lead is thinner than the numbers suggest.
BMW sold fewer cars, made less money, and still hit its margin target. Here is how the quarter actually broke down."
Nearly four years after production ended, the BMW i3 still appears in sales charts.
For the first time, more than 3 in 5 new BMWs in Germany came with xDrive — and the two-thirds mark is in sight.
BMW holds the luxury sales lead, but Lexus's EVs are surging while BMW's plug-in products saw a decline.
BMW delivered 496,050 cars through March, as demand fell in all regions except for Europe.
The compact SUV goes three-for-three in Germany, while the iX3 hints at an even stronger Q2.