BMW Roundel

Side-by-side look at the old and new BMW badges debuting on the 2026 iX3.

By Adrian Padeanu • December 9, 2025

The BMW Logo History and Evolution: Here’s a deeper look at what one of the most iconic logos on the planet really means.

By Steven Paul • March 18, 2024

BMW M models (M3, M4, X3 M, X4 M, X5 M and X6 M), with a production date from March 2022 will get the anniversary badge in the United States

By Horatiu Boeriu • November 25, 2021

People have been talking about the meaning of the BMW logo for literally decades. Here is the official BMW story on the origins of the BMW roundel

By Gabriel Nica • Updated: July 24, 2022 • Published: August 12, 2019

The identity of BMW’s elite models are echoed in a newly designed logo which combines a black-and-white version of the manufacturer’s roundel.

By Horatiu Boeriu • October 6, 2017

BMW releases an official video explaining the origin of the roundel and sets the record straight and clears any misconceptions.

By Horatiu Boeriu • Updated: September 23, 2021 • Published: June 6, 2010

Learn about the history of BMW's famous roundel, where it comes from and what are some of the misconceptions.

By Hugo Becker • Updated: November 25, 2021 • Published: January 10, 2010