BMW Motorrad Partners With Rever
The Rever app enables you to discover new roads, track your rides and then share that information with others through social media.
Motorrad
BMW Motorrad Graphic Novel Coming in October
During Comic Con Germany, something unexpected will be presented. BMW Motorrad has announced that a limited edition comic book, titled “Riders in the Storm,” is being produced, and is expected to be published this October….
BMW Motorrad Concept Lac Rose
BMW Motorrad has unveiled a new concept vehicle at the Wheels and Waves festival. This very unique concept vehicle, dubbed Lac Rose, meaning pink lake, draws its inspiration from the brand’s rich history of success…
BMW Motorrad CEO Becomes President of IMMA
The IMMA’s, or International Motorcycle Manufacturers Association’s, General Assembly has elected Stephan Schaller, the CEO of BMW Motorrad, as its new President. Schaller has held the VP position in the association for the past year,…
BMW Motorrad Introduces New eCall System
BMW Motorrad Starts the Season off Right
BMW Motorrad has begun the riding season of 2016 with great success. The Bavarian motorcycle brand has achieved an increase in sales of 7.7% during the first three months of 2016, a 2,418 unit increase…
BMW Motorrad USA to Sponsor Texas Motorcycle Show
BMW Motorrad USA is set to sponsor one of the newest and most exciting motorcycle shows in North America. To be held in Austin, Texas, the Handbuilt Motorcycle Show will take place from April 8th…
BMW Motorrad Showcases Motorcycle Rider Accessories
Much like the experience of owning a BMW automobile, owning a BMW motorcycle is part of a premium lifestyle experience. As a result, the brand also sells clothes and accessories for riders to adorn while…
BMW’s First Sportbike
The BMW K1 was an aesthetically radical machine. This was quite purposeful, as the task of the K1 was to dramatically alter the way in which the BMW Motorrad brand was perceived. At the time,…
BMW Motorrad Motorsport is Ready for 2016
BMW Motorrad’s racing division, BMW Motorrad Motorsport, has morphed into something quite unique. Starting as the company’s factory racing team, it has since become a dedicated support system for its customers. In fact, BMW Motorrad…
TVS Unveils Concept Bike Based on BMW G 310 R
Indian manufacturer, TVS has unveiled a concept motorcycle which shares the underpinnings of the BMW G 310 R. As was rumored and as we reported, the motorcycle is fully-faired sport bike, rather than a standard…
