Back in 2020, BMW updated its roundel for social media and other online communications. Four years later, what’s old is new again because the latest tweak to the logo essentially reverts to the old look….
If you live in a metropolitan area, the BMW logo with the iconic blue and white is everywhere you look. BMW manufactures and sells hundreds of thousands of vehicles each year. Despite the ubiquity, you’ll…
Most of the time on our podcast, it’s just me rambling about some of the latest topics related to BMW and the automotive world in general. This time, though, our own Editor-in-Chief Horatiu joined me…
BMW is one of the oldest car makers in the world. The company celebrated its 100th anniversary in 2016 but its origins can be traced even further back. The Rapp Motorenwerke company used to do…
Today BMW showed us what it has been working for the past few years and finally revealed the BMW i4 Concept. Previewing the production model, the i4 Concept came with futuristic looks which, according to…
With every new generation of customers, BMW is reshaping their identity. This thought process started over 100 years ago and it continues in 2020 with a new chapter in their book. In a recent call…
People have been talking about the meaning of the BMW logo for literally decades. Officials have been adamant about what it is supposed to mean, but some people always thought they knew best. Ask random…
Porsche. We’ve all heard someone else mispronounce it. Maybe some of you mispronounce it yourselves. I, undoubtedly, have done so at least once in my life. There is only one way to pronounce it, that…
Last month, BMW announced the creation of a new product category that focuses on offering their customers the ultimate luxury. As part of its forthcoming model offensive, BMW has developed a new presence for its luxury…
Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and…
