BMW Lifestyle

You don’t have to check the calendar as April Fools’ Day was last Saturday. The BMW Baby Racer is very real and you can buy one today. Now in its fourth generation, the toy car…

While your kids might not be able to drive a BMW M8 GTE until later on in their adult life, you can at least plant the seed from the early years. Thanks to the latest…

Part of the fun of buying a car like a BMW is being part of the club. As much as car enthusiasts like to mock customers for being brand snobs, being part of the group…

BMW and luxury goods maker Montblanc unveiled a new five-piece luggage set tailored for the BMW 8 Series Coupe. The idea behind the new set was sparked by the multifaceted spirit of California but it…

With the new BMW 5 Series Sedan on sale for just a few days, BMW Lifestyle has teamed up with top-calibre premium partners – Montblanc, Bowers & Wilkins and Moleskine – to present a series of ingenious accessories designed…

BMW is more and more interested in expanding its horizons. From launching a host of new models to aftermarket parts through the M Performance division and to lifestyle accessories, the Germans will soon offer anything…

The all-new BMW Lifestyle Collections, presented in early April 2016 – the centenary year of the BMW Group – now offer an even wider range to choose from, with more than 250 new products and styles. The…

BMW unveils their latest Lifestyle Collection. The four different product families – sophisticated, classic, sporty and elegant – catch the eye with their distinct styles. They make the perfect travel companion and also cut a…

If your wish list includes luggage, a bicycle, a keyring, a jacket, a golf bag, a running shirt or a watch, all BMW branded, then you’re in luck today. BMW just announced their 2014 Lifestyle…

Press Release: There are surprises for adults and children alike – from Snow Racer sleds to USB sticks, from watches to back packs. The extensive BMW Lifestyle Collection includes gift ideas for both young and…