bmw individual

The BMW Individual program is the easiest way to make your new BMW stand out. In a sea of black, white and grey colors, a unique paint job can do wonders for your car. And…

We’ve seen the G80 BMW M3 in a lot of unique BMW Individual colors. However, this is the first time we’re seeing it in Aventurine Red. Typically, Aventurine Red is used on premium, luxurious cars….

We recently saw some photos from the BMW Individual online configurator of a Mint Green BMW M4 Competition with M Performance parts. Interestingly, we were able to see the exact car in reality, at the…

After taking a look at a Mint Green BMW Individual M4 Competition, I had the urge to jump on the BMW Individual configurator and play around, picking my perfect Bimmer. Of all the available BMWs…

Starting today, the BMW Leipzig plant will offer Individual paint jobs for its customers. To celebrate this occasion, a lineup of BMW 1 Series and BMW 2 Series Gran Coupes rolled off the production line…

Back in April 2021, BMW of North America has quietly released a new update for their Individual program. In a bulletin sent out to dealers, BMW USA said at the time that the X3 and…

One of the key elements to the excitement of the BMW M3 and M4 is their carbon fiber bucket seat option. The M Carbon Bucket Seats are not only the coolest looking seats ever fitted…

BMW Switzerland unveils a new limited edition model. The BMW 5 Series Color Edition was presented this week at the BMW Group Brand Experience Center in Dielsdorf, north of Zurich. The business sedan features the…

The BMW Individual program opens the door for creativity which is often limited only by a dollar amount. The special catalog consists of hundreds of paintworks available for nearly every BMW model.  And as you’d…

Since the late eighties, BMW M has gone out of their way to ensure that their most special cars receive an equally special color palette accentuating their racing heritage. And when it came to naming…