Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium”…
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership…
Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” and the first vehicle to come to market under the…
