New BMW i8 – 349 hp, 78 mpg Emotional, Dynamic and Efficient. Words commonly used to describe BMW vehicles for decades. Now, they’re being used to describe a new direction for BMW vehicles: hybrids and…
Exploring the focus towards carbon in all of its applications within BMW and on the global stage. Carbon. The 6th most abundant element in our galaxy. More and more we hear about its uses and…
Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release “Mission: Impossible – Ghost Protocol” as the film’s main automotive partner. High performance with fewer emissions is the name…
BMW releases a new video of the 2014 BMW i8. The new video feature was partly filmed in Abu Dhabi where the first spy photos of the i8 emerged in late 2010. Back in November,…
BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i…
At the recent Geneva Motor Show, AutoExpress UK interviewed Ian Roberton, BMW board member and sales and marketing director. Among many topics, Robertson shared more details on the upcoming BMW i sub-brand and its first…
After first spy photos of the 2014 BMW i8, here comes the first footage of the same car spotted during winter testing in Sweden. Judging by the sound engine, the BMW i8 prototype seem to…
In an interview for Automotive News, Ian Robertson, member of the BMW board responsible for sales and marketing, said BMW aims to sell at least 30,000 units of its i3 electric vehicle a year beginning…
Next week, BMWBLOG and our sister-magazine BimmerToday will be attending the 2011 Geneva Motor Show. Along with the extensive coverage and photography, we will be sitting down with key figures at BMW and talk about…
Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level,…
