BMW USA sees early success with i3 Super Bowl commercial
The ad concept for “Newfangled Idea” was devised by NYC agency Kirshenbaum Bond Senecal + partners and the BMW i3 commercial has seen early success
BMW i3 Super Bowl
The Internet was scary, but electric vehicles shouldn’t be
Change is always scary. New technologies that change the way we live will always make the masses nervous. It’s understandable, really. We get very used to the way things are, and as soon as we…
Will the BMW i3 Super Bowl Commercial be successful?
The commercial begins with a flashback to a live filming of NBC’s Today Show in 1994 with Katie Couric and Bryant Gumbel talking about the internet
Here is the BMW i3 Super Bowl Ad – “Newfangled Idea”
Here is the BMW i3 Super Bowl 2015 ad. BMW will be returning to the big game with “Newfangled Idea,” featuring Katie Couric and Bryant Gumbel.
