BMW i

Video: BMW i Series Press Conference

Video: BMW i Series Press Conference

Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level,…

Behind the design of the new BMW sub-brand

Behind the design of the new BMW sub-brand

Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium”…

BMW i – BORN ELECTRIC

New BMW sub-brand: BMW i

New BMW sub-brand: BMW i

The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership…

BMW to launch new "i" sub-brand on Monday, February 21

BMW to launch new “i” sub-brand on Monday, February 21

On Monday, February 21, BMW will host a press conference in Germany announcing the a new sub-brand. The new “i” brand will offer a badge to all the upcoming BMW electric vehicles. The “next premium”…