BMW i

Sustainable Carbon Dress Unveiled, Inspired by BMW i

Sustainable Carbon Dress Unveiled, Inspired by BMW i

The BMW i3 and the BMW i8 are quite a source of inspiration for a lot of people, from wildly various fields. Two fashion designers decided to launch an interesting collection that includes a dress…

Video: BMW i Smarthome Experience

BMW i switching some focus from EVs to autonomous cars

BMW i switching some focus from EVs to autonomous cars

BMW has recently announced that it’s slowing down in its EV development and wouldn’t be developing another fully-electric i Division vehicle until 2021. Instead, BMW is planning on amping up its development of autonomous vehicles…

Mercedes-Benz won’t create BMW i-like sub-brand

BMW has taken some flak over the past year for putting a lot of resources into developing its BMW i sub-division that develops its hybrid and electric technology. Many feel that the “i” brand is unnecessary…

BMW says it has enough staff to continue developing "i" cars

BMW says it has enough staff to continue developing “i” cars

Chief Executive Harald Krueger said BMW had enough staff to continue developing its cutting-edge electric vehicles program known as “Project i”, despite recent defections of key staff to a Chinese electric vehicle startup. “Overall four…

BMW 320i Can Cause Less Pollution than a Tesla Model S

Electric vehicles are often marketed as “emission free vehicles”, a catchy line that it’s being used across the industry and in most marketing slogans. But that statement might not be entirely true. A recent study…