BMW iPerformance Models Will Have Special Badging
Starting this summer, the plug-in hybrid models built by BMW will be called iPerformance, a move that is meant to emphasize the fact that technology from the BMW i sub-brand is being used across the…
BMW hybrid
Should BMW build a hybrid M car?
If the performance car landscape is shifting toward hybrid technology, would it make sense for BMW to create a plug-in hybrid M car?
Column: The Future of the Electric car is dim
I know we’ve all heard the headlines before: “The future of the electric car dims.” Nearly every OEM has dedicated a car to an electric platform. BMW has embraced hybrid and electric vehicle technology taking…
