News
After years of emphasis on complex and well-sculpted design lines, BMW and Mercedes-Benz designers are ready to move onto their next phase of car design where simplicity and fewer lines will be at the center…
Horatiu Boeriu / March 21, 2018
BMW M5
In the first part of our series ” How we design icons – by BMW M”, a video published by BMW takes us for a visit at the top secret BMW M design department. Seungmo…
Horatiu Boeriu / March 5, 2018
Interesting
At the 2018 Detroit Auto Show, BMW Group Head of Design Adrian Van Hooydonk has reiterated his commitment to clean up the design of BMW cars in favor of fewer lines. “We’re going to clean…
Horatiu Boeriu / January 29, 2018
Interesting
The abrupt and unexpected departure of the talented and highly appreciated BMW Head of Design Karim Habib has left a void in the design team in Munich. Habib is highly esteemed in the design circles…
Horatiu Boeriu / October 8, 2017
Interesting
The Fascination of Car Design – BMW Design in Detail
by Horatiu Boeriu
/ Date: February 23, 2017
5 Series
At the International Media Launch in Lisbon, Portugal, we had the opportunity to sit down with the man responsible for the interior design of the new BMW 5 Series. Daniel Mayerle has been kind to…
Horatiu Boeriu / December 14, 2016
3 Series
The E46 BMW 3 Series is widely considered to be the best looking 3 Series of all time, and many will say it’s the best 3 Series of all time. But it all starts with…
Nico DeMattia / October 21, 2015
7 Series
Last month, we had the opportunity to interview Nader Faghihzadeh, the exterior designer responsible for the new 7 Series. Faghihzadeh is not on his first rodeo – the 39 year old Iranian-German was also responsible…
Horatiu Boeriu / October 20, 2015
Interesting
Swedish designer Erik Melldahl has teamed with BMW to introduce the 3D printable Maasaica concept vehicle. The highly futuristic vehicle is still decades away from even be considered acceptable on the road and it brings…
Horatiu Boeriu / July 17, 2014
Videos
Light design is an important part of the BMW design. Over the years it changes, but always remains an unmistakable characteristic of BMW cars. The double round circles at the front of any BMW are…
Horatiu Boeriu / September 9, 2012
News
The Automotive Brand Contest – a prestigious international design competition – saw the German Design Council acknowledge projects by the BMW Group with a total of 48 awards. BMW Group Design was named a winner…
Horatiu Boeriu / August 3, 2012