Inside BMW’s Design Shift: What Adrian van Hooydonk Revealed in California
BMW explains how its design team is adapting to new tools, digital interfaces, and customer expectations as it enters the Neue Klasse era.
BMW Design
The Coolest BMW Taillight Designs Ever — From Neon to OLED and Laser Tech
BMW’s most iconic taillights, from Z8’s neon to M4 CSL’s lasers, show how lighting became a design signature.
The Best BMW Headlight Designs Ever — From Halos to Laser Beams
How BMW turned headlight design into an art form over decades of innovation
BMW: Design Is The No. 1 Reason People Pick One Car Over Another
BMW’s Jochen Goller says design remains the top reason people buy cars, supported by quality, technology, and new minimalist styling seen in models like the iX3.
BMW Outlaw Is A Fan’s Vision Of An Entry-Level Car
BMWBLOG reader shares his idea of an affordable sedan by keeping production costs down to a minimum while preserving the BMW design DNA.
BMW Flame Surfacing Explained: The Design Language That Changed Everything
Flame surfacing reshaped BMW design in the 2000s. Discover its origins, evolution, and how it defined cars like the Z4, E60, and E65.
Inside BMW’s Neue Klasse Magic Triangle Design
Discover how BMW’s Neue Klasse interior uses the “Magic Triangle” to transform driver interaction, blending futuristic tech with thoughtful design.
The BMW Z8 Got Its Chassis Code from an Abandoned 5 Series Project
Uncover the full story behind the BMW Z8—its design, origins, and connection to the E39 M5’s legendary S62 V8.
From Hofmeister to Hypermodern: BMW’s Design Chiefs Speak Out
BMW design leaders discuss the Neue Klasse revolution, the end of classic styling, and how the Speedtop concept came to life.
Why BMW’s Hood Shut Line Keeps Annoying Enthusiasts
Why BMW’s hood shut line sparks debate. Is it clever engineering or a cost-cutting design compromise?
What If BMW “Remastered” Cars Like Porsche’s Sonderwunsch 996?
What if BMW reimagined classics like Porsche’s Sonderwunsch 996? Here’s how an E46 remaster could look, built by BMW Classic, M, and Individual.
