One of the main perks when buying from a luxury car brand is the wide array of customization options available at the customer’s disposal. From the color of the brake caliper or upholstery stitching to…
BMW Motorrad Spezial. Customisation ex works is BMW Motorrad’s response to the ever increasing customer demand for individualization. With the launch of the R nineT, BMW Motorrad recognized the trend towards individualization early on and…
BMW used to offer a somewhat a la carte options list, allowing customers to pick and choose most options specifically, without requiring them to purchase preset packages. BMW never reached the level of customization offered on…
