BMW adapting to big changes in China
While showing double digits growth in the last few years, the Chinese market has slowed down and presents some challenges for premium automakers
While showing double digits growth in the last few years, the Chinese market has slowed down and presents some challenges for premium automakers
At the 2015 Shanghai Motor Show, BMW has announced a price reduction for the Chinese car market, along with production cuts
BMW Chinese dealers pressed BMW to set more realistic sales targets, lower wholesale prices and extend grace periods for payment.
BMW has agreed to pay 5.1 billion yuan ($820 million) to China auto dealers who pressured BMW to share the cost of overstocked showrooms in the world's largest car market.
The Chinese dealers said they haven’t reached an agreement with BMW over sales targets and business policies for 2015.
Wall Street Journal reports that some of BMW AG ’s dealers in China are asking the BMW to reduce their sales targets.
During the quarterly conference call, BMW CEO Norbert Reithofer said that Chinese booming car market is slowing down as it becomes more mature.
BMW says three additional car models will be built in China, including a new compact.
BMW predicts China will become the world’s largest market for electric vehicles
BMW continues its sales growth in China. In June 2011, BMW said that sales in China rose 41 percent, or 21, 158 vehicles.
The BMW Group is planning further expansion of its activities in China in the future.