The Three Biggest Threats BMW Faces in 2026
BMW enters 2026 facing major challenges — Chinese rivals, EV price wars, and trade tensions threaten its global dominance.
BMW China
BMW Claims ‘There Are No Bad Cars In China’
The luxury automaker admits China "builds good cars" but isn't (too) worried about the growing competition, at least in Europe.
BMW to Collaborate With DeepSeek to Enhance In-Car AI
BMW has announced that it will begin integrating artificial intelligence technology from Chinese startup DeepSeek into its vehicle models sold...
How BMW Redesigned the iDrive X for Chinese Drivers
Discover how BMW’s new iDrive X infotainment system has been uniquely tailored to meet the preferences and driving habits of customers in China.
Tesla and BMW Sue EU Over Tariffs on Chinese-Made Electric Vehicles
Tesla and BMW have filed lawsuits against the European Commission, challenging the EU’s tariffs on electric vehicles manufactured in China.
China Still Has ‘Enormous Importance’ For BMW, Claims Boss
Even though sales are falling hard, China remains hugely important to BMW, according to a statement made by CEO Oliver Zipse.
Most BMWs Made In China Are Sold Locally
BMW has revealed that 85% of the cars it assembles in China are sold to local customers, with only 15% for export markets.
BMW Chief Urges Germany to Oppose EU’s Tariff Plan for Chinese EVs
BMW CEO Oliver Zipse has called on the German government to reject the EU’s proposed tariffs on Chinese electric vehicles, warning of potential trade conflicts. Zipse argues that imposing additional duties could harm Germany’s prosperity and disrupt global supply chains. With China threatening countermeasures, the stakes are high for Europe’s automotive industry.
EU Considers Reducing Import Tariffs on Chinese EVs for BMW
EU may cut tariffs on BMW and VW's China-made EVs, easing import costs and averting trade tension. Will this change the EV market landscape?
BMW to Invest $2.8 billion in China for its Shenyang Plant
BMW invests $2.76B in China for EV innovation, boosting tech and green growth. Discover when the Neue Klasse will come to China
Brilliance Reportedly Wants Out Of BMW Joint Venture In China
BMW's Chinese partner Brilliance, which owns a 25% share in the joint venture, allegedly wants to retire from the JV, according to Automotive News Europe.
