BMW Thinks Chinese Imports To Europe Are Not That Big Of A Threat
BMW CEO Oliver Zipse claims the impact of Chinese EVs imported to Europe has been exaggerated and there's no need to increase the current 10% import tariff.
BMW CEO Oliver Zipse claims the impact of Chinese EVs imported to Europe has been exaggerated and there's no need to increase the current 10% import tariff.
BMW CEO Oliver Zipze recently said: "We don't want to write off the combustion engine."
BMW CEO Oliver Zipse told Reuters the German luxury brand has no intentions of lowering prices to increase its market share.
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Speaking at the Japan Mobility Show, BMW CEO Oliver Zipse said the company has no intentions of exiting China despite the European Union's EV subsidy probe.
The BMW Supervisory Board has voted in favor of extending Oliver Zipse's contract as Chairman of the Board of Management until 2026.
German business newspaper Handelsblatt reports BMW CEO Oliver Zipse will have his contract extended until mid-2026.
Oliver Zipse thinks cheap cars will either become a thing of the past or the ones sold in Europe will come from Chinese automakers.
BMW CEO Oliver Zipse the brand is strong enough to maintain its market share without resorting to price cuts to compete with rivals.
BMW CEO Oliver Zipse promises the next-generation of electric cars due in 2025 on the Neue Klasse platform will set several benchmarks.
BMW CEO Oliver Zipse told CNBC in Las Vegas during CES that EVs won't be cheap but they'll get more affordable once production is scaled up.